Lemonade Standers™
Lemonade Standers
Helping youth and young adults build
real-world money and business skills…
through play, action, and hands-on experience.
Financial literacy and entrepreneurship work best together.
Through play, hands-on experiences, and practical action, we empower youth to create opportunities, gain confidence, and develop skills that last a lifetime.
Choose your path below:
Our Philosophy
Learn by doing, playing, and taking action so that confidence, creativity,
and financial skills grow together.
Young people who build real-world money confidence early are:
Equipped to create opportunities, not just wait for them
Better prepared for adulthood
More resourceful and creative
More financially resilient
Young people who build real-world money confidence early are:
Financial literacy alone isn’t enough. Entrepreneurship alone isn’t enough.
Together, they prepare youth for the future.
For youth, teens, and young adults who want to learn by DOING
Entrepreneurship builds creativity, problem-solving, leadership,
communication, and real-world confidence.
Click to explore the programs:
Learn to Earn: Kid Biz Lab
(Upper Elementary)
Hands-on entrepreneurship accelerator where students learn foundational business skills, creativity, and money awareness.
8-week Entrepreneurship
Program
Project-based program where teens
design goals, create offers, solve problems,
and build value.
For youth, teens, and young adults who want to learn by DOING
Entrepreneurship builds creativity, problem-solving, leadership, communication, and real-world confidence.
Click to explore the programs:
Learn to Earn: Kid Biz Lab
(Upper Elementary)
Hands-on entrepreneurship accelerator where students learn foundational business skills, creativity, and money awareness.
8-week Entrepreneurship
Program
Project-based program where teens design goals, create offers, solve problems,
and build value.
For teens and young adults who need
practical, real-world money skills.
We make financial literacy fun, interactive, and confidence-building
Click to explore the programs:
SCORE: The Game
of Credit™
Interactive game teaching teens and young adults how credit really works—without having to learn the hard way.
Easy Guide to Credit
(Coming Soon)
Friendly, illustrated credit guide for classrooms, youth programs, and families.
Family Credit
Challenge
Start the credit conversation with your family in just 5 minutes a day! This 5-day mini challenge teaches how credit works, how to build good credit, and why it matters — simple, quick, and meaningful.
For teens and young adults who need practical, real-world money skills.
We make financial literacy fun, interactive, and confidence-building
Click to explore the programs:
SCORE: The Game
of Credit™
Interactive game teaching teens and young adults how credit really works—without having to learn the hard way.
Easy Guide to Credit
(Coming Soon)
Friendly, illustrated credit guide for classrooms, youth programs, and families.
Family Credit
Challenge
Start the credit conversation with your family in just 5 minutes a day! This 5-day mini challenge teaches how credit works, how to build good credit, and why it matters — simple, quick, and meaningful.
Curriculum based on play,
games and applying concepts to their idea
For enrichment programs, schools & school districts:
Learn through play & practice
Kids participate in different business roles in play-based business games.
Spreading the word
Kids learn about finding customers and basic marketing lessons.
Finding their customers
Our signature game is a fun and engaging way to learn about asking insightful questions and making a sale! Kids learn to listen and communicate!
Pricing & Profit
If you don't make money, you don't have a business, right? Kids "buy" their goods and learn that the products they sell cost money or time.
Idea generation
Unlock creativity and problem solving skills with kid business idea generation.
Mini Market
The program culminates in an event that's kind of like a science fair for kid businesses. A mini market gives kids a chance to sell their products with real or pretend currency.
Join a supportive network of educators, parents, and youth leaders helping the next generation become
financially confident and entrepreneurial.
Join a supportive network of educators, parents, and youth leaders helping the next generation become financially confident and entrepreneurial.
Lemonade Standers™ makes learning fun through
play, practice and games:
How money works
How business works
Earn their first dollar
We help kids develop financial literacy skills through experience.
When kids earn and use money, they will begin to appreciate and understand the value of money and how it works.
It's not always obvious how school translates to real life.
Learning through business connects the classroom to real life. (Hey kids - business is where math, reading and listening meets everyday life!)
There's a reason so many businesses frame their first dollar or first sale.
Getting the first dollar is the hardest part. By playing and putting business ideas in practice, your child will overcome the biggest barrier of so many entrepreneurs, innovators and creators early in life: getting started.
Lemonade Standers™ makes learning fun through
play, practice and games:
How money works
We help kids develop financial literacy skills through experience.
When kids earn and use money, they will begin to appreciate and understand the value of money and how it works.
How business works
It's not always obvious how school translates to real life.
Learning through business connects the classroom to real life. (Hey kids - business is where math, reading and listening meets everyday life!)
Earn their first dollar
There's a reason so many businesses frame their first dollar or first sale.
Getting the first dollar is the hardest part. By playing and putting business ideas in practice, your child will overcome the biggest barrier of so many entrepreneurs, innovators and creators early in life: getting started.
Lemonade Standers™ makes learning fun through
play, practice and games:
How money works
How money works
How money works
We help kids develop financial literacy skills through experience.
When kids earn and use money, they will begin to appreciate and understand the value of money and how it works.
It's not always obvious how school translates to real life.
Learning through business connects the classroom to real life. (Hey kids - business is where math, reading and listening meets everyday life!)
There's a reason so many businesses frame their first dollar or first sale.
Getting the first dollar is the hardest part. By playing and putting business ideas in practice, your child will overcome the biggest barrier of so many entrepreneurs, innovators and creators early in life: getting started.
"Mommy, how do I get money?"
Do your kids think money appears when you slide,
tap, or insert your credit card?
It's time to teach them about how business and money really work!
You're in the right place if...
Your kids don't understand how money works (hello cashless society!)
Your kid wants to make money or has a business idea.
You want an alternative to allowance.
You're looking for a way to practice and build core life skills like: financial literacy, problem solving, overcoming obstacles, communicating with others, and more!
You want learning to be fun, playful and game-like.
You want a creative way to apply the skills they are learning in school to real life.
You want to teach your kids through their intrinsic motivations.
Lemonade Standers is kinda like early childhood career experience.
We learn through play. It's our practice.
We believe that by learning through trying, persevering, failing, overcoming challenges and receiving feedback, youth will be better prepared to reach their potential.
Best of all, it's really fun too!
The Lemonade Standers Book
IS COMING SOON!
Three Lemonade Standers learn about Determination, Perseverance, and how
to earn money
In a joyful, frolicking story about really really wanting something and figuring out how to make it happen.
Our kids have all had cases of the gimmes, right? When Andy's mom flips the gimmes on their head, he and his friends have to figure out how to earn money to get what they want. Along the way they discover they can reach goals when they get creative and really set their minds to something.
It takes repetition to build a new skill.
Lemonade Standers is A Place Where Youth Can Build A Foundation Of Core Skills and get in those reps.
This concept is inspired by Adam Grant's book Hidden Potential
Core Skills like:
Communication & Connection
Problem Solving
Financial Literacy
Resilience & Perseverance
Determination
Working Towards A Goal
Core Skills like:
Communication & Connection
Problem Solving
Financial Literacy
Resilience & Perseverance
Determination
Working Towards A Goal
About the Founders:
Julie and Emily
We're sisters and mom-entrepreneurs on a mission to teach kids about business and empower them to build, grow and learn through entrepreneurship.
Our ultimate purpose is to help kids reach their potential and have choices when they grow up. Growing through experiences changes their trajectory.
Julie Bennett
Co-Founder
Julie brings more than 16 years of experience in marketing, sales operations, and supplier management at Boeing, where she negotiated multimillion-dollar contracts and developed go-to-market strategies for global product launches. Known for spotting gaps and opportunities to innovate, she led post-campaign debrief programs that delivered actionable customer insights to global sales teams.
Today, she channels that same entrepreneurial energy into Lemonade Standers, where she designs programs that simplify business concepts for youth and teach kids to think like entrepreneurs—through play, creativity, and hands-on learning.
Emily French
Co-Founder
Emily French is an accomplished people leader and strategist with over 15 years of experience at Starbucks and Boeing, where she led large operational teams, negotiated multimillion-dollar contracts, and managed eight-figure budgets. As a senior leader, she was known for building highly engaged, high-performing teams recognized for their innovation and execution. Her ability to develop and promote talent made her a sought-after mentor and trusted leader.
Today, Emily brings that same leadership and operational expertise to her work at Lemonade Standers, where she designs programs that help kids recognize and build confidence in their unique strengths while developing their entrepreneurial skills and financial confidence.
Want to inspire your kids to start their own business? Grab our 101 Kid Business Ideas PDF and spark their entrepreneurial journey!
For schools, nonprofit leaders, or philanthropic partners who want to bring high-impact youth programs to their community:
Lemonade Standers™ © 2026
P.O. BOX 99341, Seattle, WA