Lemonade Standers™

Lemonade Standers

Helping Youth Build Real-World Money & Business Skills Through play, action, and hands-on experience.

Students don’t walk away with ideas, they walk away with confidence,

experience, and momentum as entrepreneurs.

Where Practice Begins

We design action-based experiences in entrepreneurship and financial literacy.

We take ideas and concepts from a wide range of subjects, like business, education, research on motivation, the science of learning, and integrate them into a cohesive, transformational experience.

Through structured practice and real-world saction, they build confidence.

When you're an expert, it’s hard to simplify things for a beginner again. This is what we do.

Entrepreneurship

We partner with organizations to develop action-based entrepreneurship programs that help students move from ideas to execution.

Students make offers, test their assumptions, adjust their approach, and improve based on real feedback. Through consistent practice, they gain experience that builds confidence and forward momentum.

Explore Entrepreneurship

Financial Literacy

SCORE: The Game of Credit is an interactive experience that helps students understand how credit score actually works in real life.

Instead of memorizing definitions, participants make decisions, see the impact of those decisions, and understand how credit scores change over time. Through guided play, students practice financial decision-making in a safe environment before those choices carry real-world consequences.

Explore Financial Literacy

Our Philosophy

Learn by Doing

Confidence grows through action.
Creativity grows through problem solving.
Financial skills grow through practice.

As we all know, taking the first step is often what holds people back

from pursuing an idea or big dream.

We create an approachable safe space to take that step and start to build momentum and confidence.

Young people who build real-world money confidence early are:

Equipped to create opportunities, not just wait for them
Better prepared for adulthood
More resourceful and creative
More financially resilient

Financial literacy prepares students to manage money wisely.
Entrepreneurship prepares them to create opportunity.

Each develops real-world skills that stand on their own.

Join a supportive network of educators, parents, and youth leaders helping the next generation become

financially confident and entrepreneurial.

Join our Skool Community

Join a supportive network of educators, parents, and youth leaders helping the next generation become financially confident and entrepreneurial.

Lemonade Standers™ makes learning fun through

play, practice and games:

How money works

We help kids develop financial literacy skills through experience.

When kids earn and use money, they will begin to appreciate and understand the value of money and how it works.

It's not always obvious how school translates to real life.

Learning through business connects the classroom to real life. (Hey kids - business is where math, reading and listening meets everyday life!)

There's a reason so many businesses frame their first dollar or first sale.

Getting the first dollar is the hardest part. By playing and putting business ideas in practice, your child will overcome the biggest barrier of so many entrepreneurs, innovators and creators early in life: getting started.

About the Founders:

Julie and Emily

We're sisters and mom-entrepreneurs on a mission to teach kids about business and empower them to build, grow and learn through entrepreneurship.

Our ultimate purpose is to help kids reach their potential and have choices when they grow up. Growing through experiences changes their trajectory.

Julie Bennett

Co-Founder

Julie brings more than 16 years of experience in marketing, sales operations, and supplier management at Boeing, where she negotiated multimillion-dollar contracts and developed go-to-market strategies for global product launches. Known for spotting gaps and opportunities to innovate, she led post-campaign debrief programs that delivered actionable customer insights to global sales teams.

Today, she channels that same entrepreneurial energy into Lemonade Standers, where she designs programs that simplify business concepts for youth and teach kids to think like entrepreneurs—through play, creativity, and hands-on learning.

Emily French

Co-Founder

Emily French is an accomplished people leader and strategist with over 15 years of experience at Starbucks and Boeing, where she led large operational teams, negotiated multimillion-dollar contracts, and managed eight-figure budgets. As a senior leader, she was known for building highly engaged, high-performing teams recognized for their innovation and execution. Her ability to develop and promote talent made her a sought-after mentor and trusted leader.

Today, Emily brings that same leadership and operational expertise to her work at Lemonade Standers, where she designs programs that help kids recognize and build confidence in their unique strengths while developing their entrepreneurial skills and financial confidence.

Let’s Collaborate!

Are you an expert or organization looking to create a youth program that delivers real outcomes?

We specialize in turning complex ideas into engaging, action-based experiences.

We help transform knowledge into implementation.

Work With Us